YouTube Channel Membership Updates
🎉 Channel Membership Star Icon Rotating with Confetti
Welcome to a new year with channel memberships! Whether you're new to memberships or have been growing your community for a while, we wanted to remind you of the biggest updates from last year to make 2025 your best membership year yet.
✨ Simpler Ways to Give Members What They Love Most – Members-Only Content
Did you know? Creators who uploaded 2 or more members-only videos on average per month gained over 15 times more new members than those who did not.
🟢 Members First Video Access
Let your members watch videos before your public audience. No need to create extra videos — just select “From members-only to public” when uploading new videos in YouTube Studio.
🎥 Members-Only Shorts
An easier way to reward your members with content from your phone. Members-only Shorts are discoverable for members in their Shorts and Home feeds, as well as in Watch Next.
📢 More Discovery for Your Membership
- Members-Only Content Placements: Top fans who aren’t members can discover your members-only content on their YouTube homepage, Watch Next recommendations, search, and your channel page.
- Members First Badging: Members-only videos now display a "Members-only" badge for fans, and "Members first" badges highlight videos you’ve given early access to.
🎁 Purchasing and Gifting Memberships on Vertical Live
It’s now easier than ever for viewers to support you! They can buy and gift memberships right within vertical live streams.